Working Partnership Bolsters Custom Built Land Rover Defender Market
- International leaders in custom-made Land Rover Defenders join forces
- UK-based organisations
- New dimension in Custom Built Land Rover Defenders design
- Iconic vehicles to reflect lifestyle and personality
Two of the international leaders in custom-made Land Rover Defenders have formed a brand new working partnership to offer an enhanced build and design package to enthusiasts of the iconic vehicle, and boost sales in their UK, US and other overseas markets.
Custom-built Land Rover Defender specialists Arkonik, who export over 50 ‘made to order’ vehicles per year, has joined forces with Ruskin Design Limited, who specialise in bespoke handcrafted interiors for Defenders to give its customers the option of a prestigious “Ruskin Inside™”, as part of the build options available to them.
Steve Castledine, Managing Director, Ruskin Design Limited said: “This is a fantastic opportunity for both companies. Our premium ‘Great British’ brands complement each other perfectly by adding value and prestige to custom-built Land Rover Defenders – a real plus point for an international client base.
“Arkonik’s customers will be able to take advantage of Ruskin’s creative design team, skilled craftsmen and women and outstanding workmanship to create a stylish, bespoke interior that reflects their personality and lifestyle perfectly and echoes the exterior quality produced by the Arkonik team.
“Both organisations have a similar vision and shared a corporate ethos and we are thoroughly looking forward to working with Arkonik – we can’t wait for our first joint venture to come to fruition.”
Andy Hayes, Managing Director, Arkonik said: “Arkonik are pleased and excited to be working with Ruskin Design Limited. The partnership will enable our valued clients to experience the bespoke comfort and beauty of a Ruskin interior whilst adventuring in their Arkonik vehicle. It is always positive to support and work with other small British businesses, especially on a product as iconic and historic as the Land Rover Defender.”
The working partnership between Ruskin Design Limited and Arkonik will add a new dimension to the custom-built Land Rover Defender market and raise the bar in terms of quality and luxury for customers both in the UK and overseas.